For a luxury brand, we identified that visual and ephemeral platforms substantially surpassed traditional networks for interaction and conversion, resulting in a focused redistribution of resources that increased complete effectiveness by 167%.
Initiate by mapping ALL your rivals – not just the well-known ones. In our investigation, we discovered that our largest competitor wasn't the established brand we were tracking, but a new business with an unique strategy.
Recently, I observed as three similar businesses poured resources into developing their operations on a specific social media platform. Their initiatives flopped as the platform turned out to be a bad match for our industry.
Working with a restaurant chain, we created a publication approach that integrated local flavors with world-class production, producing interaction levels significantly higher than their previous strategy.
For a investment customer, we implemented a advanced bilingual system that seamlessly adapted layout, navigation, and material organization based on the active language. This approach increased their audience connection by one hundred eighty-three percent.
Recently, a store group allocated over 200,000 SAR in standard promotion with minimal outcomes. After shifting just 30% of that budget to handheld promotion, they achieved a three hundred twenty-eight percent increase in customer arrivals.
I advise organizing competitors as:
- Direct competitors (offering nearly identical solutions)
- Indirect competitors (with limited similarity)
- New challengers (new entrants with game-changing models)
Important components included:
- RTL interface adaptation that maintained usability
- Language-specific text presentation
- Application optimization for both linguistic approaches
- Instant language switching without app restart
Through comprehensive research for a shopping business, we discovered that material shared between 9-11 PM significantly exceeded those shared during traditional peak hours, producing substantially greater engagement.
I smile when clients insist they're using the "latest" digital marketing approaches but haven't revised their approach since 2022. The online environment has transformed completely in just the past year.
The most successful Saudi brands understand that users don't think in terms of channels. My banking client achieved a seventy-six percent growth in prospects after we connected their formerly disconnected platforms.
I use a basic spreadsheet to record our competitors' custom website design Rates changes on a regular basis. This has already enabled us to:
- Discover seasonal promotion cycles
- Recognize product bundling approaches
- Grasp their value positioning
After considerable time of disappointing engagement with their international application, their optimized Kingdom-specific application produced a significant increase in acquisitions and a one hundred seventy-six percent growth in regular engagement.
Key optimizations included:
- Advanced visual compression
- Information anticipation based on consumer habits
- View reclamation for resource conservation
- Non-blocking operations for interaction fluidity
For a retail client, we developed an application that thoughtfully combined global practices with regionally significant visual components. This approach improved their download rate by 127% and activity by over ninety percent.
I presently employ several tools that have dramatically improved our competitive research:
- Search analysis platforms to track rivals' search rankings
- Social listening platforms to follow competition's digital footprint
- Digital tracking solutions to track updates to their online presence
- Email capture to receive their promotional messages
I invest at least 120 minutes each Monday examining our competitors':
- Digital organization and user experience
- Articles and publishing frequency
- Digital channels engagement
- User feedback and evaluations
- Search strategy and rankings
Essential capabilities included:
- Disconnected information storage
- Seamless updating when connection restored
- Obvious display of network availability
- Graceful degradation of certain features when disconnected
When I launched my online business three years ago, I was convinced that our special products would stand out naturally. I dismissed competitor analysis as a waste of time – a mistake that almost destroyed my entire business.
Two quarters into operations, our conversions were underwhelming. It wasn't until I accidentally a comprehensive study about our industry that I understood how ignorant I'd been to the market realities around us.