Add Why Market Research Revolutionized My Business

Cathern McConnan 2025-09-16 16:39:23 +08:00
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As someone who has developed over 30 Arabic websites in the last half-decade, I can assure you that applying Western UX practices to Arabic interfaces falls short. The distinctive elements of Arabic script and Saudi user expectations require a specialized approach.
Recently, my friend's e-commerce store was barely surviving in search results even with providing excellent products. After implementing the strategies I'm about to share, his unpaid visitors improved by one hundred sixty-four percent in just two months.
A few weeks ago, I was consulting with a major e-commerce business that had invested over 200,000 SAR on a stunning website that was failing miserably. The issue? They had just converted their English site without accounting for the basic experience variations needed for Arabic users.
* Position the most critical content in the top-right corner of the viewport
* Structure information segments to progress from right to left and top to bottom
* Apply heavier visual importance on the right side of equal designs
* Verify that pointing icons (such as arrows) orient in the appropriate direction for RTL interfaces
* Developed a figure visualization approach that handled both Arabic and English digits
* Reorganized data visualizations to progress from right to left
* Implemented graphical cues that aligned with Saudi cultural meanings
Assisting a hospital, we revised their content to feature full inquiries that users would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This strategy increased their audio query appearance by 73%.
Last week, a company director complained that his platform strategy was burning through massive amounts of riyals with minimal performance. After examining his approach, I identified several fundamental problems that are remarkably frequent among Saudi businesses.
* Shifted product images to the left area, with product specifications and call-to-action buttons on the right
* Adjusted the product gallery to move from right to left
* Incorporated a custom Arabic text style that maintained legibility at various sizes
In my latest project for a banking company in Riyadh, we discovered that users were consistently tapping the wrong navigation items. Our user testing showed that their attention naturally moved from right to left, but the primary navigation elements were positioned with a left-to-right emphasis.
Two quarters into operations, our sales were disappointing. It wasn't until I chanced upon a detailed study about our market sector that I discovered how blind I'd been to the business environment around us.
For a apparel brand, we executed a detailed medium performance evaluation that uncovered their best performing channels were entirely distinct from their worldwide trends. This discovery enabled a reallocation of investment that improved their complete ROI by over two hundred percent.
I use a basic spreadsheet to monitor our competitors' rates changes every week. This recently helped us to:
* Discover cyclical discount patterns
* Detect product bundling approaches
* Understand their value positioning
I spend at least two hours each Monday analyzing our competitors':
* [Premier digital marketing Services](https://Git.Svidoso.com/judewilson521) organization and user experience
* Articles and publishing frequency
* Social media presence
* User feedback and evaluations
* Search tactics and performance
* Select fonts purposely developed for Arabic digital display (like Boutros) rather than classic print fonts
* Expand line height by 150-175% for better readability
* Set right-oriented text (never centered for primary copy)
* Stay away from compressed Arabic text styles that compromise the characteristic letter forms
A few months ago, a merchant consulted me after using over 500,000 SAR on digital marketing with minimal outcomes. After revamping their approach, we generated a seven hundred forty-three percent growth in value generated.
Important elements:
* Longer consideration phases in Saudi buying paths
* Group decision factors in purchase decisions
* WhatsApp as a significant but difficult-to-track impact medium
* Face-to-face verification as the last buying stage
* Repositioning CTA buttons to the right-hand portion of forms and pages
* Restructuring content prioritization to progress from right to left
* Adapting clickable components to follow the right-to-left scanning pattern
Successful methods:
* Implementing local payment methods like local services
* Upgrading native descriptions
* Highlighting regional support presence
* Incorporating trust signals specific to Saudi users
Remarkable results:
* Ephemeral platforms exceeding Visual platforms for specific items
* Night advertising significantly exceeding daytime campaigns
* Motion content delivering superior ROI than static graphics
* Smartphone effectiveness exceeding laptop by significant degrees
When I established my online business three years ago, I was sure that our special products would sell themselves. I overlooked competitor analysis as unnecessary a choice that almost ruined my entire company.