fredericksampl/contentmarketingportal
1
0
Code Issues Actions Packages Projects Wiki

Add Perfecting Geographic Targeting for Saudi Businesses

Cathern McConnan 2025-10-01 12:13:55 +08:00
parent 8fbe6ca01f
commit ea5b54a534
1 changed files with 48 additions and 0 deletions
Show Stats Download Patch File Download Diff File Expand all files Collapse all files

48
Perfecting-Geographic-Targeting-for-Saudi-Businesses.md Normal file

@ -0,0 +1,48 @@
Recently, my friend's e-commerce store was struggling in search results despite offering outstanding products. After executing the strategies I'm about to describe, his organic traffic grew by over one hundred fifty percent in just 60 days.
Last week, a entrepreneur complained that his social media marketing was costing considerable sums of riyals with minimal performance. After reviewing his approach, I pinpointed numerous fundamental problems that are surprisingly common among Saudi businesses.
3. **Honest reporting systems** - My biggest annoyance with my previous agency was the lack of clarity around results. Now we get regular reports that actually make sense, showing exactly what's working and what isn't.
Key considerations included:
* Appropriate graphics curation
* Conservative depiction of individuals
* Palette selections resonating with cultural tastes
* Thoughtful incorporation of cultural patterns
A few days ago, a eatery manager in Riyadh complained that his venue wasn't appearing in Google listings despite being highly rated by customers. This is a typical problem I observe with local businesses across the Kingdom.
A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the floor-to-ceiling windows and overpriced modern art), agreeing as an agency promised me the world. Six months and 50K SAR later, [git.Rggn.Org](https://Git.Rggn.org/brendanharcus) our traffic had increased by a mere... wait for it... 3%. Not exactly the result I was anticipating! <20><><EFBFBD><EFBFBD><EFBFBD><EFBFBD>‍♂️
With detailed analysis for a cuisine platform company, we discovered that campaigns shown between night time significantly exceeded those presented during standard prime times, producing 163% greater sales.
2. **Local knowledge** - This is HUGE and often disregarded. Saudi consumers react to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
1. **Documented local success stories** - Not just generic case studies, but actual results with Saudi businesses in your exact sector. When I spoke to our current agency, they showed me exactly how they helped a company similar to ours increase their Riyadh customer base by more than double in less than a year.
When evaluating digital agency offerings, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your most challenging client?" The responses to this question tell you THE COMPLETE STORY about an agency's integrity.
Key elements included:
* Reversed designs for right-to-left reading
* Tongue-appropriate text presentation
* Locally appropriate graphics for each linguistic approach
* Consistent visual language across dual languages
After my pricey education in what DOESN'T work, I've learned that finding the best digital marketing agency isn't about who has the most impressive office or the smoothest presentation. It's about performance, interaction, and understanding the unique Saudi market.
For a luxury retail client, we implemented a sophisticated Arabic-English system that automatically adjusted structure, menus, and material organization based on the selected language. This approach enhanced their visitor interaction by over one hundred forty percent.
For a banking brand, we created a digital property that carefully balanced worldwide expectations with regionally significant aesthetic features. This strategy improved their visitor trust by nearly one hundred percent and sign-ups by over seventy percent.
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and expertise matter enormously in this field.
I'm running a small business networking event in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share insights over some good Saudi coffee!
Look, I've been through the challenging experience of hiring the unsuitable marketing agency TWICE before finally finding one that generated results. Believe me, it's a error you don't want to make when establishing your brand in Saudi Arabia's challenging market.
* Team members with Google and Meta certifications
* Specialized departments (not one person doing everything)
* Proper organizational structures
* Experience with Saudi regulations and regulatory standards
The journey to finding the premier digital firm in KSA isn't easy, but getting it right will dramatically improve your business results. Just make sure you take advantage of my mistakes rather than making your own!