Successful approaches included:
- Selecting merchandise aligned with Saudi preferences
- Modifying item information to showcase features significant for Saudi consumers
- Unique selections for Ramadan
- Size adaptations for local expectations
Their technique included:
- Temporary channels: Youthful identity aspects
- Professional networks: Credential-focused material
- Image networks: Aspiration-focused presence development
- Conversation platforms: Thought leadership
After years of underwhelming outcomes in the Kingdom, their optimized approach created a three hundred twenty-four percent growth in sales percentages and a one hundred eighty-seven percent boost in average order value.
With comprehensive research for a store chain, we identified that material shared between evening hours significantly surpassed those published during typical optimal periods, producing 143% greater response.
For a premium company, we identified that image and temporary channels dramatically surpassed Meta for engagement and conversion, leading to a focused reallocation of effort that enhanced complete effectiveness by over one hundred fifty percent.
Helping a culinary business, we established a content strategy that integrated local flavors with global standards, producing interaction levels two hundred eighteen percent greater than their previous strategy.
Working with a luxury brand, we found that their native communication was substantially weaker than their English branding. After establishing balance between the linguistic approaches, they achieved a ninety-three percent improvement in brand perception among Saudi users.
A wellness organization achieved a one hundred seventy-eight percent improvement in identity awareness after executing a medium-optimized branding strategy that understood the unique elements of each virtual medium in the Saudi ecosystem.
For a multinational apparel brand, we established a locally-targeted virtual presence strategy that featured tasteful cultural references. This technique improved their relationship strength by one hundred sixty-seven percent in only half a year.
For a digital business, we adapted their international Web Design Packages Pricing elements to better align with Saudi aesthetic preferences while preserving identity cohesion. This strategy improved their visual connection by one hundred twenty-four percent.
A few months ago, a cosmetics company invested 300,000 SAR in standard promotion with limited outcomes. After shifting just 25% of that spending to social collaborations, they achieved a dramatic improvement in revenue.
Not long ago, I observed as three competitors poured resources into expanding their presence on a particular social media platform. Their initiatives were unsuccessful as the medium proved to be a mismatch for our market.
Last week, a business owner complained that his platform strategy was costing considerable sums of riyals with minimal return. After examining his strategy, I identified several critical errors that are surprisingly common among Saudi businesses.
I use a straightforward spreadsheet to monitor our rivals' costs modifications weekly. This has enabled us to:
- Spot cyclical price reductions
- Detect package deal approaches
- Understand their pricing psychology
Critical changes included:
- Clear delivery estimates for various areas of the Kingdom
- Multiple delivery options including same-day delivery in major cities
- Comprehensive monitoring with native updates
- Adjustable timing for shipments
Advising a restaurant chain, we established a technique where influencers genuinely incorporated products into their daily lives rather than creating obvious advertisements. This strategy generated response metrics significantly higher than traditional promotional content.
When I launched my online business three years ago, I was sure that our distinctive products would sell themselves. I dismissed competitive research as unnecessary – a decision that practically cost my entire venture.
Six months into our launch, our sales were underwhelming. It wasn't until I accidentally a detailed report about our industry that I discovered how ignorant I'd been to the competitive landscape around us.
I suggest classifying competitors as:
- Main competitors (offering nearly identical solutions)
- Peripheral competitors (with limited resemblance)
- Potential challengers (new entrants with innovative capabilities)
Start by listing ALL your competitors – not just the major ones. Throughout our research, we discovered that our largest rival wasn't the established company we were tracking, but a new startup with an novel strategy.
I currently use several tools that have dramatically enhanced our competitive research:
- SEO tools to track competitors' search rankings
- Brand monitoring software to track competition's digital footprint
- Website analysis platforms to observe changes to their online presence
- Email capture to obtain their Riyadh's top marketing company communications