With extensive testing for a apparel company, we discovered that communications received between night time significantly exceeded those sent during traditional daytime, generating substantially greater readership.
Through detailed analysis for a meal service customer, we discovered that campaigns presented between 9-11 PM dramatically surpassed those delivered during typical prime times, generating 163% greater sales.
I still laugh when clients say they're using the "latest" digital marketing techniques but haven't updated their methods since 2022. The marketing ecosystem has evolved dramatically in just the past 12 months.
A few months ago, a retail client complained that their newsletter initiatives were generating poor results with open rates below 8%. After executing the approaches I'm about to discuss, their open rates improved to 37% and conversion rose by over two hundred percent.
-
Team members with recognized industry qualifications
-
Dedicated departments (not one person doing everything)
-
Proper organizational structures
-
Experience with Saudi rules and regulatory standards
-
Proper linguistic marking for dual-language content
-
Right-to-left schema markup
-
Mobile optimization for native-language presentations
-
Improved performance metrics for connection-limited visitors
Recently, a local business approached me after investing over 120,000 SAR on foreign Comparing Search Optimization Services optimization with disappointing results. After implementing a specialized Saudi-focused SEO strategy, they saw premium rankings for 23 important keywords within only three months.
When evaluating online marketing options, don't be afraid to ask uncomfortable questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you EVERYTHING about an agency's honesty.
The most profitable Saudi brands understand that customers don't think in terms of platforms. My financial client experienced a 76% growth in potential customers after we connected their formerly separate touchpoints.
I'm running a small business gathering in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share war stories over some good Saudi coffee!
-
Documented local success stories - Not just general case studies, but real results with Saudi businesses in your particular sector. When I spoke to our current agency, they showed me exactly how they helped a company like ours boost their Riyadh customer base by more than double in less than a year.
-
Cultural expertise - This is HUGE and often overlooked. Saudi consumers respond to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
Recently, I was sitting in this luxurious office in Riyadh (you know, one of those places with the floor-to-ceiling windows and overpriced modern art), nodding along as an agency assured me the world. Six months and 50K SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the outcome I was hoping for! <20><><ED><A0><BE><ED>♂️
- Honest reporting systems - My biggest issue with my previous agency was the smoke and mirrors around results. Now we get regular reports that actually make sense, showing exactly what's succeeding and what isn't.
The journey to finding the premier digital firm in KSA isn't simple, but getting it right will transform your business results. Just make sure you take advantage of my mistakes rather than making your own!
After my costly education in what DOESN'T work, I've discovered that finding the premier digital agency isn't about who has the most elegant office or the most polished presentation. It's about performance, interaction, and grasping the unique Saudi market.
Look, I've been through the challenging experience of hiring the wrong marketing agency TWICE before at last finding one that generated results. Trust me, it's a blunder you don't want to make when establishing your brand in Saudi Arabia's competitive market.
During a marketing workshop in Khobar last month, I was astonished when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on entrepreneurial students, but industry qualifications and expertise matter enormously in this field.