Recently, a restaurant owner in Riyadh lamented that his venue wasn't showing up in Google results despite being popular by customers. This is a frequent issue I see with Saudi establishments across the Kingdom.
Helping a food brand, we developed a technique where influencers authentically presented products into their daily lives rather than producing evident sponsorships. This strategy resulted in interaction levels two hundred eighteen percent greater than conventional marketing posts.
Using extensive testing for a shopping business, we identified that emails sent between evening hours dramatically outperformed those sent during typical working periods, generating 187% higher open rates.
Important methods included:
- Urban-focused segments beyond basic regions
- Area-specific concentration
- Urban vs. rural variations
- International resident locations
- Traveler areas vs. resident neighborhoods
A beauty brand transitioned from multiple single collaborations to longer-term relationships with fewer influencers, generating a one hundred sixty-four percent improvement in conversion rates and a significant drop in promotion spending.
Last quarter, a cosmetics company allocated 300,000 SAR in standard promotion with disappointing returns. After moving just 25% of that spending to influencer marketing, they achieved a dramatic growth in conversions.
Start by identifying ALL your competition – not just the obvious ones. Throughout our research, we identified that our largest rival wasn't the well-known business we were watching, but a recent startup with an innovative approach.
Using comprehensive research for a shopping business, we identified that content published between evening hours substantially outperformed those shared during traditional optimal periods, generating substantially greater engagement.
Helping a restaurant chain, we established a content strategy that balanced cultural elements with global standards, generating response metrics two hundred eighteen percent greater than their previous approach.
Valuable segments contained:
- Personal vs. group choice approaches
- Knowledge accumulation levels
- Price sensitivity variations
- Product faithfulness inclinations
- Innovation adoption velocities
For a luxury brand, we created a value division methodology that discovered multiple special cultural segments within their consumer base. This strategy enhanced their promotion results by over one hundred seventy percent.
When I established my e-commerce business three sixty agency services years ago, I was certain that our special products would sell themselves. I overlooked competitive research as a waste of time – a decision that practically cost my entire venture.
After years of applying standard consumer categories, their enhanced regionally-appropriate division methodology created a significant improvement in campaign effectiveness and a substantial reduction in advertising spending.
Recently, I witnessed as three rival companies poured resources into developing their operations on a certain social media platform. Their attempts failed spectacularly as the medium appeared to be a mismatch for our sector.
I invest at least 120 minutes each week examining our competitors':
- Online architecture and user experience
- Blog posts and content calendar
- Digital channels engagement
- Client testimonials and evaluations
- SEO approach and rankings
I use a basic document to monitor our competitors' costs changes on a regular basis. This recently helped us to:
- Discover cyclical promotion cycles
- Notice product bundling tactics
- Comprehend their pricing psychology
For a luxury brand, we found that visual and ephemeral platforms significantly surpassed Facebook for interaction and conversion, creating a focused shift of attention that improved complete effectiveness by one hundred sixty-seven percent.
I suggest organizing competitors as:
- Direct competitors (offering nearly identical solutions)
- Peripheral competitors (with partial resemblance)
- Emerging threats (new companies with disruptive potential)
I presently use several applications that have significantly upgraded our competitive research:
- Search analysis platforms to track competitors' search rankings
- Mention tracking tools to monitor competition's digital footprint
- Website analysis solutions to track changes to their digital properties
- Newsletter subscription to get their Marketing Specialists In Riyadh communications