With detailed analysis for a store chain, we found that communications received between 8-11 PM dramatically outperformed those sent during standard working periods, achieving one hundred eighty-seven percent better open rates.
After working with three sixty agency services distinct international agencies that were unable to generate results, my organization finally hired a specialized digital marketing agency in Saudi capital company Riyadh. The difference in performance was astonishing.
For a luxury brand, we identified that Snapchat and Instagram substantially exceeded traditional networks for connection and sales, resulting in a intentional redistribution of resources that increased complete effectiveness by 167%.
Effective approaches included:
- Highlighting collective advantages rather than personal benefits
- Incorporating modest spiritual connections where appropriate
- Modifying offer terminology to correspond to Saudi social expectations
- Developing separate ad variations for different regions within the Kingdom
Recently, a shop network invested over 200,000 SAR in traditional marketing with underwhelming returns. After transitioning just 30% of that investment to smartphone advertising, they saw a dramatic improvement in customer arrivals.
Today's network adoption in Saudi Arabia:
- Visual platform: Leading for fashion brands
- Temporary network: Highly effective with younger demographics
- Twitter: Significant for updates and community dialogue
- TikTok: Quickly expanding particularly with younger audiences
- Professional platform: Effective for corporate engagement
Through detailed analysis for a food delivery client, we discovered that promotions presented between night time significantly exceeded those shown during traditional optimal periods, generating substantially greater purchases.
With comprehensive research for a store chain, we found that material shared between evening hours significantly outperformed those published during standard optimal periods, achieving 143% better response.
Working with a culinary business, we created a material plan that combined cultural elements with world-class production, generating response metrics two hundred eighteen percent higher than their earlier strategy.
For a travel customer, we found that word-for-word transfer of their global search terms produced extremely inefficient costs. After implementing a regionally-specific keyword technique, their conversion expense dropped by 73%.
Additional timing insights included:
- Lower bidding during religious periods with stable conversion rates
- Greater engagement on non-workdays particularly after evening prayers
- Periodic changes demanding spending modifications during Ramadan
- Educational timetable effects on specific sectors
Key approaches included:
- Consulting Saudi local users to discover actual search behavior
- Investigating regional rivals for search term strategies
- Building a dual-language search term structure to capture the complete range of users
- Implementing Saudi Arabic dialect rather than standard Arabic