Using extensive testing for a shopping business, we discovered that messages delivered between 8-11 PM significantly exceeded those sent during standard working periods, achieving substantially greater open rates.
Last month, my friend's e-commerce store was hardly visible in search results regardless of selling excellent products. After implementing the strategies I'm about to reveal, his jeddah search Engine optimization visits improved by over one hundred fifty percent in just two months.
Last year, my local business was barely surviving to reach new customers. Our digital storefront was nowhere to be found in Google rankings. That's when I made the decision to try specialized search engine optimization.
Essential medium findings:
- Chat platforms as primary engagement mediums for user assistance
- Snapchat functioning extremely effectively for certain demographics
- YouTube watching at substantially greater levels than worldwide norms
- Twitter substantial influence on social conversation
- Image networks especially powerful for lifestyle businesses
For a investment client, we implemented a responsive layout approach that intelligently adjusted navigation, fonts, and structure based on the selected language, producing a significant increase in audience participation.
During my previous project for a financial services company in Riyadh, we discovered that users were consistently tapping the wrong navigation elements. Our user testing demonstrated that their eyes naturally flowed from right to left, but the primary navigation items were located with a left-to-right importance.
Recently, I was helping a major e-commerce platform that had spent over 200,000 SAR on a beautiful website that was performing terribly. The reason? They had merely transformed their English site without considering the fundamental UX differences needed for Arabic users.
- Explicitly mark which language should be used in each entry box
- Intelligently switch keyboard language based on field requirements
- Place form text to the right side of their connected inputs
- Verify that validation messages appear in the same language as the expected input
Essential delivery findings:
-
Post-prayer moments offering connection chances
-
After dark activity peaks substantially greater than global averages
-
Non-work day behaviors notably varied from work day connection
-
Temporal shifts during cultural events requiring customized strategies
-
Educational timetable influences on certain demographics
-
Restructured the application process to follow right-to-left thinking processes
-
Created a Arabic-English input mechanism with intelligent language changing
-
Enhanced touch interfaces for right-handed Arabic text entry
Important image aspects to consider:
-
Proper representation of people honoring social expectations
-
Shade selections with awareness of local interpretation
-
Architecture and environments that resonate with Saudi heritage
-
Care with details that demonstrate regional awareness
-
Cultural motifs incorporated tastefully
-
Shifted product photos to the left side, with product details and buy buttons on the right
-
Modified the image carousel to progress from right to left
-
Added a custom Arabic text style that kept legibility at various sizes
After extended periods of mediocre results despite considerable marketing investments, their enhanced engagement approach generated a significant improvement in connection and a 143% rise in purchasing.
Key considerations:
-
Traditional vs. everyday Arabic employment
-
Local accent differences suitable for the intended users
-
Honorifics employment portraying proper respect
-
Faith-based references applied with understanding
-
Expressions that connect with regional traditions
-
Use fonts specially created for Arabic digital display (like Boutros) rather than classic print fonts
-
Enlarge line height by 150-175% for improved readability
-
Set right-justified text (never middle-aligned for primary copy)
-
Stay away from narrow Arabic text styles that compromise the distinctive letter shapes
-
Position the most important content in the top-right section of the viewport
-
Organize content blocks to flow from right to left and top to bottom
-
Implement heavier visual importance on the right side of symmetrical designs
-
Confirm that pointing icons (such as arrows) direct in the correct direction for RTL interfaces
As someone who has designed over 30 Arabic websites in the recent years, I can confirm that applying Western UX standards to Arabic interfaces fails miserably. The unique characteristics of Arabic text and Saudi user expectations require a completely different approach.
- Realigning call-to-action buttons to the right area of forms and pages
- Rethinking information hierarchy to move from right to left
- Redesigning interactive elements to follow the right-to-left reading pattern