For a investment customer, we implemented a content series about generational wealth that featured Islamic financial principles. This information surpassed their former standard financial advice by over four hundred percent in interaction.
I recommend organizing competitors as:
- Main competitors (offering very similar offerings)
- Secondary competitors (with partial resemblance)
- Potential challengers (new companies with innovative potential)
When I launched my retail business three years ago, I was convinced that our special products would sell themselves. I overlooked competitor analysis as a waste of time – a decision that practically ruined my entire business.
For a healthcare provider, we transformed their word-based wellness content into image-rich narratives with visual elements. This technique enhanced their information engagement by two hundred nineteen percent.
Remarkable results:
- Temporary channels outperforming Instagram for particular merchandise
- Night marketing significantly exceeding afternoon campaigns
- Dynamic content producing better ROI than static graphics
- Mobile performance exceeding computer by significant margins
Essential adjustments:
- Commitment period modifications for Saudi customers
- Word-of-mouth impact significance increases
- Periodic purchasing behaviors recognition
- Prestige-motivated purchases evaluation
For a financial services brand, we developed a online marketing firm Riyadh platform that thoughtfully integrated worldwide expectations with locally relevant aesthetic features. This approach enhanced their visitor trust by nearly one hundred percent and conversions by seventy-four percent.
Important elements:
- Extended decision periods in Saudi buying paths
- Collective input aspects in conversion actions
- Chat as a major but difficult-to-track impact medium
- Physical confirmation as the last buying stage
I spend at least a substantial amount of time each Monday examining our competitors':
- Digital architecture and user experience
- Content strategy and posting schedule
- Online platforms engagement
- User feedback and ratings
- Keyword strategy and rankings
For a medical clinic in Jeddah, we boosted their local visibility by nearly one hundred percent by verifying their company details was completely matching in both Arabic and English across all directories.
For a apparel retailer, we performed a thorough channel effectiveness analysis that revealed their highest ROI channels were completely different from their global trends. This finding permitted a shift of investment that increased their overall ROI by 213%.
A few days ago, a restaurant owner in Riyadh complained that his business wasn't visible in Google results despite being popular by customers. This is a common problem I observe with regional companies throughout the Kingdom.
For a investment company, we produced a material collection about family financial planning that included Shariah-compliant approaches. This content exceeded their previous generic financial advice by 417% in engagement.
Effective approaches included:
- Sector analyses with regionally-focused information
- Executive interviews with respected Saudi authorities
- Implementation examples from regional initiatives
- Webinars discussing regionally-focused concerns
Essential features included:
- Mirrored designs for right-to-left scanning
- Language-specific fonts
- Culturally relevant visuals for each language version
- Consistent brand experience across two implementations
Initiate by mapping ALL your rivals – not just the major ones. During our research, we discovered that our biggest rival wasn't the well-known company we were watching, but a new business with an unique model.
For a digital service, we discovered that their international information was substantially stronger than their local language material. After improving their native information excellence, they experienced a significant improvement in sales from Arabic-speaking visitors.
I now utilize several resources that have substantially improved our market intelligence:
- Keyword trackers to analyze other companies' search rankings
- Brand monitoring tools to monitor competitors' social activity
- Digital tracking solutions to track changes to their websites
- Newsletter subscription to get their campaigns
For a premium company, we developed a Saudi-specific attribution model that acknowledged the distinctive buying journey in the Kingdom. This technique revealed that their network expenses were genuinely producing 286% more results than earlier measured.
Recently, I witnessed as three rival companies spent significantly into growing their business on a specific social media platform. Their initiatives were unsuccessful as the platform appeared to be a bad match for our industry.
UI/UX for Middle Eastern markets a luxury retail brand, we created a complex dual-language framework that automatically adjusted structure, navigation, and information presentation based on the selected language. This strategy increased their user engagement by 143%.